MINI Uses AI to Convince You to Buy a MINI

MINI is finally using AI smarts, but there is a catch! It is using AI to generate an advertisement for the MINI Cooper SE (full electric hardtop) from yourself to yourself. Gah! MINI is calling it your inner MINI-LOGUE (fun play on words there) and it’s an app that records your face and voice and generates a video of you giving reasons to buy the SE that you never said out loud. Just like the voices inside your head!. The site can be viewed on a phone, tablet or computer to scan and generate your inner mini-logue video.

Don’t like what it came up with? Well there is an option at the top to generate more reasons you need to buy the SE. So far we have generated at least 11 unique responses from the app. All of them giving compelling reasons to buy the 2023 MINI Cooper SE. In our experience, we only encountered one bug but the rest of the experience has been really fun and flawless besides that.

Want to check it out for yourself? Go check out your inner MINI-LOGUE at https://www.miniusa.com/minilogue.html and try not to get creeped out by the uncanny-valley floating heads on the landing page :-)

Check out the video below for a more in depth look at the Inner MINI-LOGUE from the MINI USA website.